|Image Courtesy: www.mahindratruckandbus.com|
attend the launch of Mahindra BLAZO, India’s first Smart truck. The launch was
on 4th February, 2016 at Auto Expo 2016. I was even more excited
because, I had never visited an Auto Expo earlier. I was really keen to witness
the launch as well as to explore how an Auto Expo is organized. Newspaper
reports in the past have always highlighted the magnitude of this event, and also in regard to how it is a great platform for the automobile companies to showcase their
much amazed with the way things were organized. Sufficient parking space with
proper boards made the task easy. To my surprise, frequent shuttle services
were arranged for going to the venue. I could experience the positive Moments
of Truth right from my parking the vehicle to mine reaching Gate No. 10 of the
the turn of Mahindra BLAZO to be launched. Four officials – Mr. Anand Mahindra
(Chairman of Mahindra & Mahindra), Mr. Nalin Mehta (MD & CEO, M & M
Trucks & Bus Division), Mr. PK Goenka, (President of Automotive and Farm
Equipment Sectors of Mahindra), Mr. Rajan Wadhera (President, Truck &
Powertrain Division, Head Mahindra Research Valley) were on the dais to unveil
India’s Smart Truck which was behind a green cover.
|Images : Clicked using my mobile
Mr. Anand Mahindra said:
Mahindra is constantly striving to push the boundaries of technology and
innovation while developing new mobility solutions for a rapidly evolving
Mr. PK Goenka said:
“Our truck and bus business has been growing steadily and is taking full advantage
of the buoyancy in the HCV segment. We are confident that new BLAZO HCV range
will further enhance our position in the market by significantly improving the
customer value proposition”.
Mr. Rajan Wadhera,
speaking at the occasion said: “It is a proud moment for us as we unveil the BLAZO
range today. Together with the unheard of mileage and service guarantees which
we have announced, I am sure that we will continue to innovate to provide
better value to our customers. At the core of the mileage guarantee that we are
offering for the BLAZO series of trucks is the Fuelsmart Technology of our
MPower CRDE Engine. In commercial vehicles, there is a challenge to provide
a single solution of engine and vehicle power-train configuration to multiple
applications and variants. The fuelsmart technology with its multi-mode
switches, will help drivers into choosing correct mode based on load and road
conditions, thereby leading to efficiencies”.
Mr. Nalin Mehta said:
“Our mileage guarantee is a clear vindication of our engineering excellence and
our resolve to provide better value proposition to customers. The service
guarantee is the outcome of our strong focus on after-sales network by
leveraging group synergies and organic growth in the service touch points and
spares retailer network. Continuous product innovation and customer centricity
is at the core of Mahindra Truck and Bus Division which has made these
He further added, “We have aggressive marketing plans to promote
the new BLAZO series. Besides bringing in the new technology, we have even
refreshed the looks of the new series and are introducing the new turquoise
blue colour variant. Also, given the sincere confidence that the brand exudes,
we have chosen the suave, dashing, macho, popular and well renowned Bollywood
actor, Ajay Devgn to be the face of our new campaign featuring the product and
Finally the moment arrived, the New Mahindra BLAZO was unveiled
amidst the flashlights and cracker lights. I managed to capture the glimpse of
this engineering marvel of Mahindra Truck and Bus Division on my mobile.
Video of the launch made using my mobile
the launch, media professionals and we as bloggers had the opportunity to
interact with these senior officials. To be honest, I was so fascinated with
the look of this new Mahindra BLAZO that, I had no questions to ask. Still, I
along with my blogger friends Thomas Mathews, Dev and Brig Ravi had interactions
with Mr. Nalin Mehta. These interactions gave a good amount of knowledge about
the special features and value propositions which BLAZO is offering customers.
Images : Clicked using Dev’s mobile
Features of Mahindra BLAZO (Information
collated from the brochure of Mahindra BLAZO, www.mahindratruckandbus.com and
through the interactions with Mr. Nalin Mehta)
Variants: The BLAZO range comprises
of tippers and trucks starting from 25 tonne till the range-topping 49-tonne
FuelSmart BLAZO: “Get
more mileage or give the Truck back”. What a confidence! Yes, the new
Mahindra BLAZO brings smart new technology to Indian Transport: FuelSmart.
Presented in the form of the three switches, this technology would give
unbeatable mileage without compromising on power’. Mahindra: ‘We are not just
saying it. We are actually giving you a rock solid guarantee. Mahindra BLAZO
will give you more mileage than your current truck or you can actually return
it. It is a guarantee that has never been given before.’ It indeed reflects
Mahindra’s confidence in its new range of trucks.
mPower Engine of BLAZO – The heart of Smart: Its mPower FuelSmart engine with 7.2 L displacement has a large
heart with immense reserve capacity for relentless outperformance for years to
come. This engine, in combination with the multi-mode switches, delivers
uncompromising performance. Giving mileage without shortchanging you, when you
need power, pick up or pulling ability. At the same time, this engine cuts down
on emissions to give you cleaner, greener running for years to come.
Image Courtesy: www.mahindratruckandbus.com
is automotive technology at its best. The FuelSMart switches lets you choose
between superior mileage and unmatched power as and when your business demands.
Turn on the ‘Heavy Mode’ when carrying full loads. Use the ‘Turbo Mode’ when
transporting big loads over steep inclines. Or simply switch on the ‘Light Mode’
when running without load. Each mode squeezes the maximum efficiency from the
mPower FuelSmart engine and gives you unbeatable mileage. This is the FuelSmart
1000 a day”. Again another statement which
projects so much of confidence. A great service promise like never before. In
the unlikely event of a breakdown, Mahindra claims to get the truck working in
48 hours or they will pay Rs. 1000 per day till the truck is back on road.
The controls that are ergonomically located to reduce effort within the cabin. 4-vent
AC system along with factory-fitted fans ensure cool comfort at all times.
the steering to their convenience. A wide windshield and large rear view
mirrors provide greater visibility. The anti-lock braking system ensures
greater braking control even at higher speeds. Driver-Information System (DIS)
gives critical information to the driver in real time. Apart from the engine
RPM, temperature, speed and fuel levels, it has tyre pressure, trip kilometer,
diesel consumption per kilometer, battery voltage, service reminders and other
driving which means fewer stoppages by drivers, more distance covered in less
time and improved turnaround times.
|Lovely experience – Just sitting behind the wheels of BLAZO|
Mr. Nalin Mehta said that it marks how confident they are as a brand and they
promise to deliver these guarantees to their customers.
manufactured. Massive in scale, the Chakan plant, is also renowned for its
attention to detail. The infrastructure has cutting-edge technology and sustainable
practices, which make it a plant that is ready to give the world generations of
assures great Product and Service Guarantees. Promises ‘More Safety, More
Comfort, More Trips, More Profits’. It is indeed going to be a game changer.