‘Kumbh of Literature’ – That is how Zee Jaipur Festival is addressed in the media. It is indeed one of the greatest literary show. It has come a long way since its inception in 2006. The first year had approximately 100 participants and it featured 18 writers whereas now the participation level has grown to millions of people. The festival now has created a massive platform where a diverse mix of well-known writers, thinkers, humanitarians, politicians, business leaders, sports people, journalists and entertainers come on one stage. The festival is full of thought-provoking Panel Discussions, Debates, one-on-one conversation with the guests, poetry recitations, music based shows etc.
This piece of writing is not a review or a news report of Zee Jaipur Literature Festival, but this has generic information about the festival clubbed with a bit of space arrangement details within the venue.
This year also, the festival was hosted at beautiful Diggi Palace from January 25-29. The different sessions were scheduled well in five locations in Diggi Palace and Samvad.
Dignitaries were from diverse fields viz. film, media, publishing, writing, artists etc. from all across the globe. Eminent guest list kept the standard of the festival very high. Every mornings and evenings saw the performances of musicians, singers, band etc. at Diggi Palace, Hotel Clarks Amer, Hawa Mahal, and Ambar Fort. An extended weekend added to the turnout of people at the festival, literally, a huge number of people came to witness the festival and experience the same. Sessions and interactions focused on variety of topics including lifestyle topics.
I witnessed the festival for one and a half days and as a first time visitor to the festival, I had great curiosity to understand how the festival space was organized. The venue had many stalls for eateries, beverages. There were well designated areas for signing the books by authors. Also, it had Festival Book Store, Festival Bazaar, Art Space and Delegate’s Lounge as well as an Exclusive Singleton Author’s Lounge.
Guests had this exclusive space of Author’s lounge for relaxation, chit-chats, discussions, interviews and networking. The Singleton brand had collaborated with Zee Jaipur Literature Festival to take care of the guests at Author’s Lounge and also at the venue set out for Musical evenings.
The Singleton is Diageo’s largest single malt contributor of volume. Since its launch 10 years ago, the brand has grown to become the world’s most reputed best-selling single malt brand. It believes in the philosophy of being a good corporate citizen. It is committed to spread the awareness of responsible drinking so as to be able to demonstrate the high standards of corporate citizenship.
William Dalrymple, one of the Festival Director speaks about Singleton brand in the Author’s Lounge. (Go to http://bit.ly/2nqYrxv )
The music stage saw the performances of voices in and out of India. The turnout of people for musical evening was also very high. The Singleton space was set at the ground area of Hotel Clarks Amer along with variety of food stalls.
Zee Jaipur Literature Festival is growing exponentially every year. Zee Jaipur Literature Festival turns out to be like the Single Malt which loves mixing Literature, Art, Music, Politics, Business, Films etc.